![]() ![]() Take a Gatorade spot and lay a Rogers and Hammerstein track over it. I want to see familiar things put together in a way that I’ve never seen before. This innate contradiction makes me suitable for exactly one legal job: creative director. In short: I will work really, really hard for sloth. ![]() So I decided to work hard with the ultimate goal of being able to enjoy Bougie-Lazy: the kind of relaxation that comes with a couch and a tangle of streaming services. Like shelter, food, and other adult things that are generally in conflict with doing absolutely nothing. Unfortunately for my lazy streak, I also enjoy creature comforts. This is also, probably, why math scares the shit out of me. ![]() And I learned a valuable lesson that day: clever short cuts pay off. So I scribbled some hieroglyphs all over a page and called it a day. And then I realised a loophole: aliens wouldn’t write in our standard English script. Once, in 4th grade, we were asked to write an essay from the perspective of an alien coming to Earth for the first time. Everything I do is an exercise on how I can get away with doing it in fewer steps. I am, first and foremost, a wildly lazy person. She has received awards at Cannes, One Show, AICP, D&AD, London International, and the Webbies for her work as a creative director and writer. She worked several years as a freelance CD/copywriter and full time at Crispin Porter + Bogusky, Doner LA, and Deutsch LA. And for Alaska Airlines, she returned the brand to its comedic roots by revisioning Men Without Hats’ appropriately themed new wave song “Safety Dance” as a flight crew training video in which choreographed workers recited new COVID-19 safe flying measures as the lyrics. ![]() While there, she created a spot featuring the first lactating breast seen on network TV for personal breast-care brand Frida Mom, which aired during the Golden Globes. Rachel Carlson works alongside World Famous’ founder/president Alan Nay, and Chris Volckmann, partner/managing director, continuing to build a new type of agency that’s more beneficial to clients and creatives because it sidesteps traditional-model bloat caused by decades of old processes.Ĭarlson came to World Famous from Mekanism, where she was creative director. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
January 2023
Categories |